This video was one of the first ever inside looks at the Rolex booth at Baselworld – and perhaps one of the first times the Basel show was filmed and shared online.

The Rolex booth is the first stops for many of the attendees that walks through the doors at Baselworld. This film was made way back in 2010. It was an especially busy year at the watch show so it wasn’t easy to capture video footage of watches with people crowding around the booth.

After KeepTheTime uploaded this video on YouTube, it became a hit within the small niche of watch enthusiasts. Since publishing this clip, it has become common to see Basel footage uploaded to the video sharing site.

Since the future of Baselworld is unknown, this video is part of history!