Rolex seems to really like blue this Baselworld, but why didn’t they release a Pepsi or Coke ceramic bezel this year like everyone wanted? Instead, the new model is blue and black. So far it isn’t named after a beverage conglomerate (maybe it never will be), and Rolex didn’t even give it a special designation other that adding BLNR to the end of the regular reference number: 116710BLNR. This is how Rolex officially describes the new bezel:

Bidirectional rotatable 24-hour graduated bezel. Two-colour blue and black Cerachrom insert in ceramic, engraved numerals and graduations.

We’re certain they will put out the Pepsi bezel once sales of this version reach a certain point. Until that time, will you be getting your blue on?

Update: We were right about this piece not getting named after a soda company. So far, the watch community has come up with “Bruiser” (because of black and blue) and “Batman” for the BLNR. Since the all green Sub became known as the Hulk, it only make sense to call this the Batman GMT. Maybe Rolex enthusiasts should can the soda names altogether and stick with super heros. Henceforth, the Pepsi should be known as the Superman GMT!